Privacy Policy

Last Updated: 23rd August 2026

RJSM Ventures Ltd (“we,” “us,” “our,” or “Sell My Silver UK”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) and use our services (collectively, the “Services”).

By accessing or using our Site and Services, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use the Services.

1. Who We Are

  • Legal Name: RJSM Ventures LTD
  • Company Number: 17324289
  • Registered Address: 128 City Road, London, EC1V 2NX

For privacy-related queries, you can contact us via:

1.1 Data Protection Officer (DPO)

We currently do not have a formally appointed Data Protection Officer. However, we have a dedicated team member overseeing compliance with data protection laws to ensure that your personal data is handled responsibly. If you have any questions about how we protect your personal data, please reach out to us using the contact details provided above.

2. Information We Collect

2.1 Personal Information

We collect certain personal information that you voluntarily provide, such as when you fill in forms on our Site, request a Postal Pack, or subscribe to our marketing updates. The types of personal information we collect may include:

  • Name
  • Email address
  • Phone number
  • Postal address (collected at the stage of ordering a Postal Pack)

We do not collect payment details until you have received your valuation and have decided to proceed with a transaction. By submitting an entry to order a Postal Pack or to receive Gold Price Alerts, you consent to receiving email communications from us, including marketing and promotional messages, in accordance with this Privacy Policy.

2.2 No Identity Documents at This Stage

We currently do not require you to submit identity documents (e.g., passport, driver’s license) to use our Site or Services. However, we may request identification in the future if needed for legal or compliance reasons (e.g., Anti-Money Laundering regulations).

2.3 Website Usage Data

When you visit our Site, we automatically collect certain information about your device, browsing actions, and usage patterns, including:

  • IP address
  • Browser type and version
  • Pages viewed
  • Time on site
  • Referring/exit pages

This helps us improve our Site’s functionality and user experience.

2.4 Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information about your interactions with our Site. Specifically, we use:

  • Session cookies: These expire once you close your browser.
  • Persistent cookies: These remain on your device until deleted.
  • UTM cookies: To track marketing campaign effectiveness.
  • Analytics & Advertising tools: Facebook Pixel/Meta, Google Analytics, Google Ads, Microsoft Clarity.

For more information, please see our Cookie Policy or the section on Cookies below.

3. How We Use Your Information

3.1 Purposes of Processing

We may process your personal data for the following purposes:

  1. Fulfilling Requests: To send out Postal Packs, respond to inquiries, and provide our Services.
  2. Completing Your Enquiry: If you provide your details but do not finish requesting your Postal Pack, we may send you a reminder email to help you complete it. We rely on our legitimate interest in following up unfinished enquiries, and you can opt out at any time using the unsubscribe link in the email.
  3. Marketing & Advertising: To send you promotional materials, newsletters, and other communications you have opted in to receive.
  4. Analytics: To analyze how users interact with our Site, improve functionality, and enhance user experience.
  5. Legal & Compliance: To comply with applicable laws, regulations, or court orders, including anti-money laundering regulations if required in the future.

3.2 Legal Bases for Processing

We rely on one or more of the following legal bases under the UK GDPR:

  • Consent: Where you have freely given your specific, informed, and unambiguous consent, for instance, for receiving marketing communications.
  • Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., sending out a Postal Pack).
  • Legitimate Interests: Where we process data for our legitimate business interests, such as improving our Services or detecting fraud, provided these interests do not override your rights.
  • Legal Obligation: Where we need to comply with a legal or regulatory obligation.

4. Data Retention

We will retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements. Generally:

  • Marketing data: Retained until you opt out or withdraw consent.
  • Transaction data (if applicable): Retained for at least 6 years to comply with accounting and regulatory requirements.
  • General inquiries: Retained as long as needed to address your query or to comply with any legal obligations.

If you would like more specific retention periods related to your personal data, please contact us.

5. How We Share Your Information

5.1 Third-Party Service Providers

We share personal data with the following third parties to facilitate our Services:

  • Royal Mail: We provide your name and address to ship the Postal Pack or any related items.
  • In-House CRM: We store and manage your personal data in our own internal CRM system.

We ensure that our service providers process your personal data only in accordance with our instructions and take appropriate security measures.

5.2 Legal Requirements

We may disclose your personal data to law enforcement, regulatory bodies, or other public authorities if required by law or if it is necessary to comply with a legal obligation.

5.3 International Transfers

Currently, we are not certain whether we transfer data outside the UK or the European Economic Area (EEA). If we do so in the future, we will ensure appropriate safeguards are in place (such as adequacy regulations, Standard Contractual Clauses) in compliance with UK GDPR.

6. How We Protect Your Information

6.1 Security Measures

We take the security of your personal data seriously. While the specifics of our security measures are subject to ongoing improvements, we aim to use industry-standard safeguards, such as:

  • Encryption protocols (e.g., HTTPS/SSL) for data in transit.
  • Restricted access controls for personal data within our organization.
  • Regular staff training to ensure awareness of data protection best practices.

6.2 Data Breach Notification

We have procedures in place to deal with any suspected personal data breach. If a breach occurs, we will notify the relevant supervisory authority (e.g., the UK Information Commissioner’s Office) and you, where legally required, as soon as we are aware of the breach.

7. Your Rights

Under UK data protection laws, you have the right to:

  1. Access: Request a copy of the personal data we hold about you.
  2. Rectification: Request corrections to any inaccuracies in your personal data.
  3. Erasure: Request the deletion of your personal data where there is no compelling reason for us to continue processing it.
  4. Restriction: Request to restrict the processing of your data under certain circumstances.
  5. Object: Object to the processing of your data for direct marketing or where we rely on legitimate interests.
  6. Data Portability: Request a copy of your data in a structured, commonly used format, under certain circumstances.

To exercise any of these rights, please contact us at contact@sellmysilveruk.co.uk. We will respond to your request within one month or as mandated by law.

8. Marketing Communications

8.1 Opt-In Consent

We use an opt-in method for our marketing communications. This means we will only send you marketing emails or newsletters if you have specifically requested or consented to receive them.

8.2 Withdrawing Consent

If you have opted in but later wish to stop receiving promotional communications, you can:

  • Click the “unsubscribe” link at the bottom of any marketing email.
  • Email us directly at contact@sellmysilveruk.co.uk requesting removal from our mailing list.

9. Cookies & Tracking Technologies

We use cookies to:

  • Recognize you when you return to our Site.
  • Store your preferences to improve user experience.
  • Analyze traffic and usage patterns through tools like Facebook Pixel, Google Analytics, Google Ads, and Microsoft Clarity.

When you first visit our Site, you will see a cookie consent banner that allows you to accept or refuse non-essential cookies. You can also manage your cookies via your browser settings at any time.

For more details, please see our Cookie Policy.

10. Children’s Privacy

Our Services are generally intended for individuals who are 18 years of age or older. We do not knowingly collect or solicit personal data from anyone under the age of 18. If you believe we might have any information from or about a child under 18, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, legal or regulatory requirements. When we make material changes, we will:

  • Post the updated policy on our Site with a new “Last Updated” date.
  • Notify you by email or through a prominent notice on the Site if the changes significantly affect your rights.

Your continued use of our Site and Services after these changes become effective constitutes your acceptance of the revised Privacy Policy.

12. Additional Information

12.1 Third-Party Links

Our Site may contain links to third-party websites or services that we do not control. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before submitting any personal data.

12.2 Automated Decision-Making

We do not currently use automated decision-making or profiling techniques that have a significant effect on you. If we introduce such measures in the future, we will notify you and update this Privacy Policy accordingly.

12.3 Dispute Resolution

If you have any complaints regarding our handling of your personal data, please contact us first at contact@sellmysilveruk.co.uk so we can address your concerns. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe we are infringing your data protection rights.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please reach out to us at:

We value your privacy and appreciate the trust you place in RJSM Ventures Ltd. Thank you for using Sell My Silver UK’s services.

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